The Yau's Brand

What's in a Brand?
Philip Yau
How much thought do you give to a brand name? I suppose it might depend on how familiar you already are with it. Whilst everyday brands just float by and...
What's in a Brand?
Philip Yau
How much thought do you give to a brand name? I suppose it might depend on how familiar you already are with it. Whilst everyday brands just float by and...